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Additive innovator recognized for its Biomaster Antimicrobial Technology
April 26, 2011
By: KERRY PIANOFORTE
Editor, Coatings World
Addmaster, a UK-based producer of additives such as Biomaster Antimicrobial Technology, has been awarded the Queen’s Award for Enterprise in the International Trade category. Addmaster, based in Staffordshire was set up by managing director Paul Morris eleven years ago. Addmaster’s top selling product is its Biomaster Antimicrobial Technology, which is exported worldwide for use in plastics, paper, textiles, paints and coatings. It is a silver-based additive designed to stop the growth of bacteria on the surface it is added into and is used extensively in the medical, healthcare and food hygiene industries in applications such as doctors case note holders, nurse’s uniforms, medical equipment, food packaging, food preparation equipment and wall and surface coatings. “We are very proud to accept the Queens Award for Enterprise in International Trade. It is the culmination of eleven years hard work, ‘world firsts’ and is a real credit to our team,” said Morris. “We are particularly well known at home and overseas for our work in developing Biomaster, a unique but simple antimicrobial additive that is safe, durable and effective in all applications against bacteria such as MRSA, E.Coli and Campylobacter.” With infection control and hygiene now the priority for many institutions, including hospitals, schools, food manufacturing plants and supermarkets, Addmaster is set for even more growth in the international arena in the coming years. “The award coincides with our export drive and overseas market expansion that has seen the appointment of sales director David Wells as our international business director from April 1,” said Morris. “Our business model has been to use UK manufacturers to produce our products developed by our internal research team and then market these to both local and international markets via a network of specialist agents and distributors. By keeping our R&D and manufacturing in the UK we are able to support our local economy and tap into the plentiful resources this country has so we can ensure all our products are produced to the high specification our global customers require.”
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