AkzoNobel, Midwest Outdoor Marketing Partner to Boost Service for Awlgrip, Interlux Yacht Coatings

AkzoNobel and Midwest Outdoor Marketing announced a new partnership to further enhance service levels for yacht coatings customers in the Midwestern U.S.

As of Jan. 1, 2020, with the support of independent manufacturers’ representative group Midwest Outdoor Marketing, yacht professionals and retailers across the Midwest will receive enhanced service levels and additional support as part of the Awlgrip and Interlux offerings.

“With four representatives across 14 states in the Midwest, each strategically located to best serve the surrounding areas, Midwest Outdoor Marketing personnel are well-positioned to reach and support AkzoNobel’s existing and potential new customers in the region,” said Jim Hannan, president of Midwest Outdoor Marketing. “Awlgrip and Interlux are the first coatings range we have represented, so we are excited to branch out into this new area of the industry.”

Awlgrip provides professional applicators and boatbuilders with the products to achieve the ultimate in aesthetics and meet the evolving standards of the luxury yacht industry. Meanwhile, Interlux is synonymous with the highest standard of protection and care for all kinds of vessels and is an integral part of the DIY yacht coatings market.

“Partnering with Midwest Outdoor Marketing is a great opportunity for both ourselves and our customers,” said Andrew Lillos, U.S. Northern sales manager for yacht coatings at AkzoNobel. “By increasing our presence, this partnership will allow us to better serve our existing customers in the Midwest, as well as forge new and exciting partnerships throughout the region.”