AkzoNobel Unveils New Color Trends and Announces 2015 Color of the Year

AkzoNobel has launched the latest edition of its annual global study of color trends, providing added impetus for the company’s recently launched Human Cities initiative, which has color as one of its main pillars.

Unveiled in Amsterdam, “Colour Futures 2015” is spearheaded by the Color of the Year, Copper Orange, which was selected by an invited panel of independent design and color experts following in-depth research into emerging worldwide trends.

“Color has a universal impact on our cities, lifestyles and living environment,” explained Ruud Joosten, Managing Director of AkzoNobel’s Decorative Paints business. “As experts in color, it means that forecasting and studying trends is a vital part of our business, because it enables us to stay one step ahead of our customers’ needs.”

Now in its 12th year, Colour Futures underlines AkzoNobel’s wealth of color expertise and deep understanding of the transformative power of color. This unrivalled know-how not only benefits consumers, but also plays a critical role in the company’s Human Cities initiative, which aims to make city life more energizing and vibrant for people across the world.

Ruud Joosten, AkzoNobel’s Executive Committee member responsible for Decorative Paints, added: “Color and heritage are vital elements of our global Human Cities initiative because they help shape the identity of a society. And this palette lets everyone enjoy a little piece of heritage in their own homes.”

The idea of making the shades available to the public was prompted by analysis of the characteristic colors used by Van Gogh, such as the blue sky in Almond Blossom and the yellow in the world famous Sunflowers.

“This marvelous paint range is an example of how the partnership between the Van Gogh Museum and AkzoNobel can be mutually beneficial,” said Axel Rüger, Director of the Van Gogh Museum. “We are very proud of the new palette, which builds on the support AkzoNobel is providing for our restoration workshop. The color range is also evidence that Van Gogh’s art is still a daily inspiration, which will soon be available to help make people’s homes more beautiful.”

The ten new colors will be available in the Netherlands as of November 15 from Sikkens outlets and will then be gradually rolled out to other countries. The full palette of colors features: Sun Yellow, The Yellow House, Sunflower Yellow, Felt Beige, Blossom White, Daubigny Green, Forest Green, Sky Blue, Iris Blue and Bedroom Red.

As a partner of the Van Gogh Museum’s restoration workshop, AkzoNobel is contributing to the preservation of the cultural heritage of Vincent van Gogh and his contemporaries. The company and its Sikkens brand also advises the Van Gogh Museum on innovative and sustainable paint products for the museum’s interior.