Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
June 30, 2020
By: Coatings World staff
AkzoNobel’s Interpon brand unveiled new 3D imaging technology designed for choosing the right powder coating.
The company’s new 3D color tool – available via the AkzoNobel Design app – is designed to help architects and specifiers find exactly the right product for their needs. Its development relied on extensive in-house digital color expertise, which made it possible to solve a series of technical challenges.
So as well as enabling users to digitally rotate coatings samples, it’s also possible to zoom in and out and view them in the context of different environments – providing a truly realistic impression of what the actual powder coated finish would look like in real life.
“As the industry leader in powder coatings, we’re always looking to improve our products and digital tools to help customers arrive at the perfect solution,” said Daniela Vlad, Business Unit director for AkzoNobel Powder Coatings. “Our unique 3D tool will further improve the confidence levels of architects and designers when using digital visualization for their color decisions. It’s as close to the real thing as it gets and is just the latest example of how we go beyond imagination and work tirelessly to develop new technologies that will benefit our customers.”
Another major advantage of using the 3D color visualizations is that it’s also possible to show metallic and pearl sparkle effects, which can look almost as striking as the actual coatings products themselves. The new tool also offers an amazingly realistic sense of color, texture, smoothness and glossiness.
“We take great pride in helping customers to improve the accuracy and efficiency of the work they do,” Vlad said. “Getting the color, structure and shine right is critical when selecting powder coatings, so we’re excited to provide the creative freedom that allows specifiers, architects and the industry in general to make the perfect finish.”
You can explore the new 3D features by downloading the AkzoNobel Design app here.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !