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June 3, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
Ashland Specialty Ingredients, a commercial unit of Ashland Inc. recently received a Ringier 2015 Coatings Technology Innovation Award for its Natrostone H30 rheology modifier. It is the fifth consecutive year that Ashland has won a Ringier Innovation Award. The Ringier Technology Innovation Awards recognize those who have made significant contributions for the advancement of the industry through technical innovation, improved productivity, economic efficiency and market opportunity creation. Ringier Technology Innovation Awards are regarded as one of the most important awards in China’s coatings industry. Natrostone H30 rheology modifier, launched in late 2014, tackles the challenges faced by applicators in the fast-growing stone paint market. Using the new patent-pending technology, Ashland has developed this water-soluble polymer specifically to thicken liquid-applied stone paint and create the natural look and feel of stone. Natrostone H30 provides excellent water whitening resistance both in short-drying time condition and low-temperature/high-moisture condition. H30 imparts stone paint with excellent application, better sprayability and stability, more efficiency for applicators; H30 also provides excellent storage stability, maintaining viscosity and phase separation consistency even at high temperature after storage. “We are pleased that the innovative coatings work taking place within Ashland’s research and development labs has been recognized within the industry for a fifth consecutive year,” said William Zhao, general manager, Ashland Specialty Ingredients in Greater China. “We are committed to creating high-performance products that bring new value to our customers.” “The launch of Natrostone H30 rheology modifier demonstrates our commitment to the fast-growing Chinese coatings market. We have an excellent technical and commercial global team that uniquely understands the market and our customers’ needs.” added Richard Cho, global marketing director, Industrial Specialties, Ashland Specialty Ingredients.
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