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October 18, 2016
By: Catherine Diamon
Axalta Coating Systems has found a unique way to debut its new line of Alesta Illusion powder coatings while giving back to the community. Axalta’s soon-to-be released Peerless Pink powder coating, from its new Alesta Illusion line of coatings, covers a fully restored 1950s pedal car that will be auctioned on October 28, 2016 at Axalta’s new powder coating Learning and Development center in Houston, Texas to benefit the Susan G. Komen breast cancer foundation “We are thrilled to introduce our new Illusion color line that is both attractive and effective,” said Kristen Boyd, Axalta Marketing Manager. “October is breast cancer awareness month and what better way to showcase our highly anticipated line of beautiful powder coatings than with Peerless Pink on a fully-restored car.” The restored 1950s Murray Flat Face pedal car was refurbished by Roger Lapointe, owner of Precision Powder Coating in Vassalboro, Maine. “Working on this special car has been a great opportunity to once again use Axalta’s quality powder coatings on a fun and meaningful project,” said Roger Lapointe. The new Illusion line features twelve high-gloss, smooth polyester products with a super durable formulation that has excellent UV resistance. These weatherable new products produce a metallic effect when viewed at different angles, especially when exposed to direct sunlight. Some products in the new line are also metallic semi-transparent candy colors that can be applied to a variety of substrates, dramatically changing the look of the final product. Axalta supports selected initiatives that respond to the needs of the communities in which we operate. Our engagement focuses on three broad themes: education, sustainability, and community relations. These themes reflect the needs of our communities as well as the fields of expertise within Axalta.
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