Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
November 24, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
Axalta Coating Systems has introduced an innovative new product to its architectural Alesta powder coating product family called, AR400 Anodic Natura. The product is a super durable polyester designed to provide the versatility of a low gloss, bonded metallic silver, offering the appearance and color of standard anodized finishes with all the benefits associated with a powder coating. “We are excited to introduce this excellent new product to our architectural powder coating customers,” explained Mike Withers, Axalta Architectural Segment Leader. “AR400 Anodic Natura is formulated to provide a true anodized appearance that is uniform on an array of materials such as aluminum or steel.” Alesta AR400 Anodic Natura is designed to provide excellent elasticity and abrasion resistance that makes it ideal for hand railings, fencing, residential aluminum extrusions, metal furniture, wheels and general industrial applications. It does not require a clear coat and allows steel and aluminum to have a uniform, anodized appearance with a high batch-to- batch consistency. This product helps make it possible to offer an anodized look on steel cladding, sheet panels and on complex shapes. With virtually no volatile organic compounds or targeted hazardous air pollutants, AR400 Anodic Natura is an optimal choice for those desiring an environmentally responsible product. AR400 Anodic Natura joins recent addition, AR400 Arcadia Silver, also in Axalta’s Alesta architectural product line that delivers a high level of design freedom that makes it easy to match glass, plastic, wood or virtually any other building material. The premium weathering polyesters in this collection offer high quality exterior grade pigments and exhibit superior outdoor weathering properties and meet American Architectural Manufacturers Association 2604 standards.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
