Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Cromax Gen offers the most accurate color formulas, helping to increase productivity and optimize costs for body shops.
September 20, 2022
By: KERRY PIANOFORTE
Editor, Coatings World
Axalta Coating Systems announced the launch of its next generation basecoat technology, Cromax Gen, for the Automotive Refinish industry in Latin America. The new product will help increase productivity and optimize costs for body shops. “Color reproducibility is key for the Automotive Refinish industry. The speed and accuracy in which we can develop and offer the most accurate color formulas is what differentiates Axalta in our industry. This latest technology further demonstrates our commitment to deliver exceptional products for our customers and enable better business for body shops around the globe,” said Troy Weaver, Senior Vice President for Axalta’s Global Refinish business. Backed by industry-leading innovation and hands-on training, the Cromax family of refinish products provides innovative and productive systems, standard setting color tools, and localized business solutions aimed at enabling collision repair professionals to optimize performance. The next generation technology was developed at Axalta’s Global Innovation Center in Philadelphia, thanks to the collaboration of scientists from the United States, Mexico, and Europe. The product will be manufactured at Axalta’s Tlalnepantla and Ocoyoacac sites, both in the State of Mexico. It will be exported to Latin America, followed by the United States and Canada. “At Axalta, we constantly ensure that we have the most complete product portfolio that meets the evolving needs of the Automotive Refinish industry. We are proud to develop and offer innovative technologies and solutions such as Cromax® Gen from Mexico to Latin America,” added Daniel Salcido, Axalta’s Mexico President and Refinish Vice President for Latin America. Axalta introduced Cromax Gen during the Expo Center of Experimentation and Road Safety (CESVI) tradeshow in Mexico City, where the company received eight CESVI certifications across its portfolio for meeting or exceeding highest quality standards, specifications, and performance. In addition to Cromax Gen, other Axalta products certified are ChromaPremier, ChromaSystem, Cromax Pro, Imlar, Spies Hecker, Standoblue and Standox.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
