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October 11, 2018
By: Kerry Pianoforte
Editor, Coatings World
Axalta Coating Systems is exhibiting a selection of its Alesta powder coatings colours and textures at the International Design Biennale INTERIEUR, taking place in the Expo Kortrijk, Belgium, from October 18th to 22nd 2018. Biennale INTERIEUR Kortrijk is a internationally renowned furniture fair dedicated to design, architecture and innovation. Axalta is displaying its Colour Experience Room. The Colour Experience Room is a showroom displaying over 1200 colours, effects and textures to architects and designers. The Colour Experience Rooms can already be found in Lummen, Belgium and Łódź, Poland, a third will be opening this October in Montbrison, France. London is in the scope to open in 2019! At the Biennale INTERIEUR we will bring more than 400 colours especially selected for the furniture and architectural segment. Our colour experts are constantly exploring the latest trends and tendancies in terms of colour, combinations, finishes and effects to provide the designers of tomorrow with continuous inspiration. Sally Put, Marketing & Communications Lead BeNeLux for Axalta’s powder coatings in Belgium, says, “Axalta Coating Systems has developed the concept of the Colour Experience Room to host and guide architects and designers around the world in selecting the best quality and appearance for their project. It’s not only the colour that gives inspiration, it’s the synthesis of colour, texture and effect together with emotions that sets the fire on a successful design, and it’s up to us to release the sparks!
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