Axalta, Reynaers Aluminium Present ICONICA Collection at Belgian Architecture Festival

For over 30 years, Axalta Coating Systems has worked closely with international aluminum company, Reynaers Aluminium, to provide architects with beautiful, durable, coated aluminum products.

This year Reynaers has added Axalta’s Alesta SD ICONICA collection to its portfolio, presenting it at the Festival van de Architectuur 2017 which took place in Antwerp, Belgium, from Sept. 8 to 17.

ICONICA is the newest color collection from Axalta’s Super Durable powder coatings range, and contains 40 colors across four distinctive color palettes.

Axalta and Reynaers will be co-branding the color cards, which will be offered to the aluminum company’s extensive client base of architects and construction companies across Belgium.

For the launch of the ICONICA collection earlier this year at the Salone Internazionale de Mobile in Milan, Axalta created a stunning architectural installation, which displays the entire collection’s colors and celebrates the fusion of design, quality and innovation. The installation, with its clever manual rotation designed to catch the light in different ways, enchanted visitors at Festival van de Architectuur.

“One of the reasons why Reynaers and Axalta have such a long history of successful collaboration is that we share the core values of developing innovative and durable products and putting our customers first,” said Peter Ottevaere, marketing and communication manager from Reynaers Aluminium. “The new ICONICA collection illustrates this perfectly, as it offers an impressive range of beautiful colors with the super durable and environmentally sustainable attributes our customers expect.”

Added Frank De Cock, Axalta’s regional sales director and marketing communications director for Europe, Middle East and Africa for Powder Coatings: “We were delighted to be able to present the ICONICA collection with Reynaers at the very first Festival van de Architectuur. The coatings in the collection are UV- and weather-resistant and offer a wide and varied color palette that we feel sure will prove very popular with Reynaers’ discerning clientele.”




Photo courtesy Axalta