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BASF Global Automotive Refinish Coatings Solutions, a business unit BASF’s Coatings, will partner with the European Association of Peugeot Car Dealers.
July 15, 2022
By: KERRY PIANOFORTE
Editor, Coatings World
BASF Global Automotive Refinish Coatings Solutions, a business unit of BASF’s Coatings division, is proud to partner with the European Association of Peugeot Car Dealers (AECP) for the upcoming years. The AECP, which brings together dealers from eleven European countries, works hand-in-hand with Peugeot and Stellantis Group to establish professional guidelines for automotive retailing and ensure close collaboration between the brand and its network. BASF Automotive Refinish Coatings Solutions offers premium value-added services to body shops in Europe and has been a partner of Peugeot for many years, particularly through its exclusive recommendation of R-M and Glasurit premium refinish paint. This new partnership strengthens the long-standing ties and mutual trust that exist between BASF Automotive Refinish and Peugeot car dealer networks in Europe. It ensures that all AECP affiliates will benefit from the latest innovation of BASF in terms of the Eco-Effectiveness products range, best-in-class technical and consulting services, and digital innovations. BASF has recently launched the most environmentally friendly and efficient basecoat line in the market, R-M AGILIS and Glasurit 100 Line, as well as Refinity, a fully integrated cloud based-digital platform to centralize and facilitate the day-to-day operations in the body shops.
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