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June 18, 2013
By: KERRY PIANOFORTE
Editor, Coatings World
BASF has launched R-M, the premium automotive refinish paint brand, in Morocco. In Casablanca, the R-M experts presented a comprehensive offer, meeting the requirements of the automotive refinish paint market with a focus on color expertise, services and training, to customers and journalists. O NYX HD is the first range of waterborne automotive refinish paints from R-M to be launched in the dynamic and fast-growing market Morocco where it will play a key role. Active in Algeria and Tunisia over the past two decades, R-M is undertaking a wide range of actions in Morocco, to meet the challenges of a fast changing market. The country has almost 3 million vehicles in circulation and major automobile manufacturers are investing in new technologies throughout their networks to repair vehicles in the best possible conditions. Xavier Verfaillie, managing director of BASF Morocco, Algeria and Tunisia, and head of the North African Business Platform at Casablanca, said: “For BASF, the automotive industry is a major sector, and we want to develop complete and innovative solutions for leading car manufacturers”.
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