BEHR Launches COPPER FORCE Interior Paint

Behr Paint Company is launching BEHR COPPER FORCE Interior Paint, which transforms and expands the role of paint as we know it by affording homeowners, residents, and building occupants peace of mind with an extra layer of protection against bacteria‡ and viruses.† This new product from Behr kills 99.9% of viruses† and bacteria‡ within two hours of exposure on the painted surface, while beautifying walls and other interior surfaces.

BEHR COPPER FORCE paint kills 99.9% of SARS‐CoV‐2, which is the virus that causes COVID‐19. Additionally, BEHR COPPER FORCE paint kills 99.9% of other harmful microbes such as Feline calicivirus (FCV), Staphyloccus aureus (Staph), and Pseudomonas aeruginosa, the bacteria that causes pneumonia in healthcare environments.

Powered by Corning Guardiant antimicrobial copper ion technology, BEHR COPPER FORCE paint continually eliminates viruses† and bacteria‡ on painted surfaces via contact killing. When viruses and bacteria land on the painted surface, the copper ion will destroy the lipid membrane/protein coat/cell membrane, making them non-functional.

BEHR COPPER FORCE is available in more than 2,000 colors from the BEHR color palette exclusively at The Home Depot beginning early May 2022. Initially, it will be available at select stores in New York, New Jersey and Illinois, and ship-to-home will be based on state approvals.

“Our Guardiant technology stabilizes the most bioactive form of copper ions and releases them over time to enable surfaces that are continuously protected from harmful bacteria and viruses,” said Joydeep Lahiri, division vice president and program director, Specialty Surfaces, Corning Incorporated. “Behr’s innovative paint delivers the essence of Guardian’s value proposition – the potency of metallalic copper plus a wide range of color choices.”


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