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Hidden Gem is a smoky jade that embodies understated elegance and timeless sophistication.
August 1, 2025
By: David Savastano
Editor
Behr Paint Company unveils Hidden Gem (N430-6A) as its 2026 Color of the Year. Hidden Gem is a smoky jade that uncovers exceptional beauty in every space.
This dynamic blend of blue and green creates environments that feel both grounded and energizing—striking a redefined balance as a one-of-a-kind color.
“Now more than ever, there’s a growing appetite for colors that challenge convention and bring an unexpected sense of wonder to everyday spaces,” says Erika Woelfel, VP of color and creative services at Behr Paint. “Hidden Gem captures that spirit in both name and color—its depth and refinement meet the desire for colors that are eternally stunning and stylish.”
Hidden Gem reminds us that true elegance lies in subtlety and lasting appeal, encouraging a more personal connection to your home. This connection goes beyond the surface of your walls and can influence how you feel and express yourself every day.
According to an online survey commissioned by Behr Paint, four in five (82%) Americans say the paint colors in one’s home have the power to impact one’s confidence.
Additional new research conducted by Behr Paint shows:
• More than half of Americans agree that a room painted with Hidden Gem would be captivating (58%).
• Two in three Americans say Hidden Gem would make a space feel unique (67%), create a sense of peace in their home (66%), and stand the test of time (66%).
“Color holds the power to express who you are—it tells your story without saying a word,” says Andy Lopez, SVP, head of global marketing at Behr Paint Company. “Hidden Gem empowers DIYers, designers, and paint professionals to craft spaces that are both purposeful and expressive—delivering lasting value through our high-quality products.”
Whether it’s a front door or a family room, a healthcare facility or a hospitality suite, a bedroom or a bookshelf, this versatile shade leaves a lasting impression in both residential and commercial settings.
Hidden Gem is a part of the BEHR® 2026 Color Trends Palette, a collection of trend-forward colors that reflect a significant shift toward embracing warmth, comfort, and a hint of playfulness.
The palette consists of grounding earth tones, deep jewel tones, and relaxed pastels that perfectly complement the 2026 Color of the Year. The full palette inspires reinvention with shades for every style, from casual and traditional to modern and eclectic.
To celebrate the 2026 Color of the Year, Behr Paint is giving you the chance to win $50,000. From July 30, 2025 through Aug. 13, 2025, you can enter by purchasing any BEHR® product from The Home Depot, uploading your receipt, and following BEHR Paint on Instagram or TikTok. Visit http://behr.com/2026COTYsweepstakes for official rules and entry details.
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