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February 13, 2019
By: Anthony Locicero
Copy Editor, New York Post
BASF Canada selected Genecis, a Toronto-based biotechnology startup, as the winner of its first Innovation Pitch Series. Genecis is developing a synthetic biology platform to convert organic waste into premium chemicals and materials. “BASF seeks to work with innovative partners to strategically solve today’s global challenges,” said Marcelo Lu, president of BASF Canada. “We are proud to support a Canadian startup company which is providing a sustainable solution for organic waste.” A variety of digital and sustainability-focused startups were considered, with the top four companies tasked with pitching sustainable business solutions to BASF Canada. Genecis was selected after receiving 80 percent of the vote by employees and an executive leader panel. The selection criterion was based on a strategic fit with BASF’s company purpose: “We create chemistry for a sustainable future.”
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