Certified Collision GroupT and AkzoNobel Strike Strategic Alliance

Certified Collision Group (CCG), the Certifications and KPI-focused solutions provider to the automotive collision repair and insurance communities, announced today the formation of an alliance with AkzoNobel to support collision repair businesses across the nation that are both performance-driven and OEM Certified. Through the alliance, CCG and AkzoNobel have agreed to work together closely to identify independent repairers whose Proven Performance meets CCG’s strict qualifying criteria.

Identified top performers that become CCG Affiliates are provided CCG’s KPI management, business development and supply chain support, helping each to create a lasting competitive advantage in their respective markets. As CCG grows its national brand and footprint, both consumers and auto insurers will continue to have a broadening selection of highly competent, well-trained and results-driven collision businesses capable of meeting their collision repair needs.

“Working with AkzoNobel to identify quality-focused, performance-driven, OEM Certified repair businesses is proving to be an extremely effective partnership.  AkzoNobel professionals understand CCG’s sweet spot, and refer market performance leaders that will benefit from multiple CCG value channels,” stated Bruce Bares, President and CEO of Certified Collision Group.  “We look forward to working closely across the U.S. with AkzoNobel to support CCG’s aggressive, yet methodical growth trajectory. We will also continue to provide consumers and key insurance partners the stability of CCG locations that lead the industry in certified repair capabilities, quality, customer satisfaction and other key performance metrics,” Bares concluded.  

“We firmly believe that independent, performance-driven collision repair operators who invest in OE Certification will significantly benefit from participation in the Certified Collision Group.  CCG’s highly differentiated model levels the competitive playing field for qualifying repairers like none other,” stated Scott Townsend, North American Strategic Sales Manager for AkzoNobel Vehicle Refinishes. “The AkzoNobel-CCG strategic partnership is an integral, long term value-add for our most prominent collision repair customers, many of whom seek to retain and grow market share through the delivery of superior capabilities and KPI performance.”

Both current and future CCG participants possess OE certifications and are required to consistently deliver verifiable market-leading performance in repair capabilities, customer satisfaction, cycle time and loss of use management.

Mark Tantillo, President of Certified Collision Services, a two-location operator in Matthews and Monroe, NC, and an AkzoNobel Sikkens customer, stated “as a CCG member we are realizing significant new DRP relationships being created in very short order in addition to economies of scale we otherwise would never have qualified for – creating top and bottom line improvements – while being affiliated with the nation’s top collision repair operators.”

Certified Collision Group (CCG) provides non-intrusive competitive solutions to well-established collision repair businesses with Proven Performance relative to repair capabilities, customer satisfaction and client KPI’s.  CCG Affiliate repairers realize multi-channel business development and supply chain benefits that lead to increased profitability.