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The organization will grow its Decovery family of resins.
November 1, 2021
By: KERRY PIANOFORTE
Editor, Coatings World
Covestro announced the launch of an additional approach as part of its strategy to enable more sustainable, safer solutions for the decorative paints and coatings market. As part of this new approach, which leverages Covestro’s leading position in partially bio-based resin innovation, the organization will grow its Decovery family of resins and added-value services to meet the demands of its customers and markets. Across the global decorative coatings industry, there is now unprecedented demand – from regulatory bodies, professional painters and consumers alike – for more sustainable products that protect health and safety while still driving functionality and efficiency. In fact, according to a recent Paint Monitor report, environmentally compatible paints are now the number-one desired innovation among painters in the EMEA region. And, with the decorative industry changing rapidly, it’s increasingly important for paint manufacturers to differentiate themselves by meeting these demands. Covestro’s ‘Decorative House of resins’ strategy aims to address these requirements through three key pillars: proprietary market insights, its advanced resin technology toolbox, and its frontrunning position in partially bio-based innovation. The organization’s latest initiative – known as ‘A natural home to create more sustainable paints’ – focuses specifically on this last pillar and the plant-based family of Decovery® resins, which have a bio-based content of up to 52 percent, verified to C14 standards. In particular, to further drive the decorative market’s adoption of bio-based solutions, Covestro is expanding its Decovery® family of resins, which will open new sustainable horizons for the decorative coatings market. Together with additional services such as technical advice, sustainability dialog workshops, and marketing support, these solutions will enable Covestro’s customers to deliver a wider range of coatings that protect the planet without compromising performance.
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