DULUX Paints Aims to Brighten Canadian Communities in Celebration of 250th Store Opening

In celebration of its 250th store opening in Canada, retail brand Dulux Paints is infusing Canadian communities with color. Dulux Paints is looking for suggestions of non-profit organizations with space that could “use a lift.” This year, Dulux Paints stores nationwide are donating paint and volunteers to help beautify 25 buildings from coast to coast, with the aim of making a positive impact on the people who pass through the organizations’ doors and on communities as a whole.

“Our plan is ultimately to impact every community where we have a presence across the country through an infusion of color,” said Martin Tustin-Fuchs, brand manager for Dulux Paints, explaining that giving back is core to the brand’s philosophy and the neighbourhood focus of each Dulux Paints store. “We’re encouraging the public to nominate buildings of charities, non-profit organizations or other community groups in need of renewal anywhere in Canada, and from those we’re aiming to transform the 25 in greatest need.”

Through its community campaign, hundreds of thousands of dollars’ worth of paint and resources provided by local Dulux Paints stores have been applied already to community spaces across the country since 2011. Dulux Paints also supplies the paint for all projects of Habitat for Humanity Canada, a national non-profit organization that provides affordable housing.

“Dulux Paints is the fastest-growing paint store brand in Canada, averaging 12 new store openings each year,” said Vince Rea, director of Dulux Paints stores, Canada, explaining that the latest store – the brand’s 250th – opened in Vaughan, Ontario, in March, with seven more new locations planned for 2015. “In spite of a volatile retail climate, Dulux Paints has gone from being unknown to being a household name across the country in just four years since announcing a major rebranding initiative.”

Emphasizing that the brand’s roots are all about color and adding vibrancy to people’s lives, Rea said that Dulux Paints aims to bring the world to life through the magic of color. “Giving back at the local level is just one way we succeed in making a colorful difference in our communities, one brushstroke at a time.”

To suggest a building of a community, charity or non-profit organization in need of a colorful refresh, visit www.colourfulcommunities.ca.