DULUX Paints by PPG Launches 2024 Colour of the Year, Limitless

PPG announced that DULUX Paints by PPG has selected Limitless (DLX1091-3) as its 2024 Colour of the Year. This fresh take on a neutral shade blends the invigorating power of a primary colour with the versatility of a warm neutral making it a perfect complement to any space.

An energizing yellow-beige, Limitless can be paired with both warm and cool-toned shades to bring a feeling of warmth to any living space. This subtle, yet invigorating hue infuses home decor with a sense of energy and optimism reflective of consumer sentiments moving into 2024.

“Across the globe, we’re seeing design preferences shift from stark, cool-toned shades to those more reflective of cultural optimism coming to the forefront. This translates into an affinity for warm-toned shades that are both soothing, yet elevated,” said Mitsu Dhawan, PPG brand manager Dulux paint. “There’s a growing focus on creativity, holistic well-being and acceptance. From a colour perspective, this comes to life in a preference shift to calming shades that inspire feelings of happiness and goodwill; Limitless is the perfect embodiment of this sentiment.”

Warm beiges and honey yellows are at the forefront of shades signaling peace and optimism, as they take their cues from nature, conveying the calming warmth of the sun and the fresh, energizing start of a new day.

“The resurgence of optimistic colours will take us into a new era of home design that is closely aligned with a cultural focus on well-being, finding calm in a chaotic world and breaking free from convention,” Dhawan said.

As the headlining hue of Dulux Paints’ 2024 palette, Limitless embodies this sentiment perfectly. It is warm yet modern; invigorating, yet subtle enough to be used in any scale or surface, including both interiors and exteriors. It works seamlessly in combination with any of the colours in the 2024 palette and can be used as either a primary or accent colour with both warm and cool-toned hues.

Dhawan suggests using Limitless with delicate pastels to evoke a feeling of nurture and support. Used as an all-over colour it brightens and invigorates when paired with white trim or is cozy and welcoming when grounded with chestnut brown accents. Due to its versatility, Limitless is a great option to consider for use on ceilings, interior doors and cabinetry. It can also be used to add curb appeal to exteriors, and works on homes of contemporary and traditional design. For those looking to complement their current design, Dhawan recommends using Limitless as a front door colour, signifying a warm welcome to visitors.

Limitless works with a range of colours in Dulux Paints’ 2024 palette, which comprises earthy neutrals, warm floral hues and playful vibrant colours. Dhawan recommends pairing it with Sweet Spiceberry (DLX1059-7) for a bold, warm and energizing feel, Aquamarine Dream (DLX1135-4) for a comforting colour scheme, or Night Rendezvous (DLX1037-5) for a refreshing statement.

Dhawan recommends tinting Limitless in Dulux DIAMOND DISTINCTION™ wall paint, a high-performance interior paint specially formulated to provide unprecedented resilience and washability.

Its patented clean-surface technology makes quick work of removing stains and scuffs with a simple wash. Formulated to provide a mildew-resistant, long-lasting finish Dulux Diamond Distinction paint is a low-odour, low-VOC eggshell paint and primer that is the perfect base for any colour and ideal for use in interior spaces including bedrooms, kitchens and bathrooms.