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DIYers can amp up the curb appeal with 210 designer-selected hues across three sheens.
October 6, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
Dunn-Edwards DURA is expanding its product offering to include ultra-premium Exterior Paint. Available in three sheens across a designer-selected Curated Color Palette of 210 tried-and-true hues, the new paints are built to withstand whatever Mother Nature throws their way. “Tackling exterior home projects, whether it’s a front door refresh or the whole house, can be an overwhelming undertaking for even the most experienced DIYer,” said Lisa Kudukis, VP of marketing and innovation at Dunn-Edwards Corporation. “Our new Exterior Paint takes indecision out of the equation with our Curated Color Palette of go-to hues, an ultra-premium product, and high-performing sheens.” Dunn-Edwards DURA Exterior Paint is made with the highest quality ingredients to withstand the toughest conditions. From weather to repeated washing, the ultra-low VOC formula maintains its color and resists stains and cuffing despite the elements. The full assortment of 210 paint colors is available in three high-performing sheens suited for a variety of exterior applications: • Flat: An excellent option for wood, stucco, vinyl siding and brick. • Satin: A popular finish for any exterior surface. • Semi-Gloss: Best suited for doors, trim, metal, and fences. Dunn-Edwards DURA is Dunn-Edwards first direct-to-consumer offering, combining a 210-hue-strong Curated Color Palette with Dunn-Edwards signature quality that professionals know and trust. The new Exterior Paint joins the brand’s existing selection of Ultra-Premium Interior and Premium Ceiling Paints. Paints are manufactured in a LEED Gold-certified factory. Beyond top-notch products and colors, DURA offers access to interior design-trained color experts through personalized, one-on-one consultations, taking the guesswork out of color selection. Dunn-Edwards DURA Exterior Paint is available at dunnedwardsdura.com and ships nationwide to the continental United States.
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