Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Now with new Anti-Scuff Formula, Platinum Plus delivers durability and protection for life's ‘uh-oh’ moments.
September 24, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
Dutch Boy® Paints is providing homeowners and DIYers with yet another simple solution with the launch of its new and improved Platinum® Plus paint with Stain-Shield technology now with new Anti-Scuff formula. The latest upgrade enhances the already consumer-loved Platinum Plus product by offering a luxurious, durable, and scrubbable finish that serves as a simple paint solution for homeowners, while also providing enhanced durability and protection against life’s “uh-oh” moments with a new Anti-Scuff formula for defense against everyday wear and tear. The improved Platinum®Plus retains its well-known Stain-Shield technology that customers appreciate, delivering exceptional washability and scrubbability while significantly increasing resistance to scuffs. This heightened durability makes it an excellent choice for homeowners seeking a lasting, protective paint solution for high-traffic areas. Furthermore, this formula delivers the high-quality performance expected from luxury paints, all while maintaining an accessible price point. “Our goal at Dutch Boy Paints is to continually refine our products to simplify the painting process and meet our customers’ evolving needs,” said Julie Fisher, product manager at Dutch Boy Paints. “The new Platinum Plus formula exemplifies this commitment by retaining the luxurious finish and durability that our consumers came to know and love while introducing the Anti-Scuff formula. This addition ensures that walls not only look beautiful from the start but also maintain their appearance over time, making it a simple paint solution for a beautiful home, even in the busiest areas.” Now available in matte, this new sheen offers a subtle shine, effectively concealing minor imperfections while providing a durable, scrubbable surface that is suitable for all the same areas of the home as the original flat finish. The new and improved Platinum Plus with Stain-Shield Technology and Anti-Scuff Formula is available exclusively at Menards in the brand’s award-winning Twist & Pour® container—a unique, easy-to-hold, easy-to-open, and easy-to-pour container with a built-in spout.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
