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Products offer durable, high-performance paint solutions tailored for both design-focused and budget-conscious DIYers, as well as professional contractors.
May 5, 2025
By: DAVID SAVASTANO
Editor, Ink World Magazine
Dutch Boy Paints is expanding its portfolio of simple solutions with the launch of three paint offerings—Pristine Interior Paint + Primer, Pristine Exterior Paint + Primer and Dura Fighter Paint + Primer. These introductions reflect the brand’s continued commitment to offering innovations that meet the evolving needs of today’s homeowners, DIYers and pros. Designed to inspire, Pristine represents Dutch Boy Paints’ most premium paint to date, combining top-tier endurance with elegant, professional-looking results. Pristine is ideal for homeowners seeking exceptional performance and a high-end aesthetic. Pristine Exterior Paint + Primer redefines premium exterior paint, is engineered for all-weather protection and keeps homes looking freshly painted. Specially formulated for professional-grade durability, Dura Fighter Paint + Primer offers performance you can trust for tough, lasting protection. This hardworking paint is designed for DIYers seeking value without compromising on results and pros looking for reliable coverage on jobs that demand a lasting finish. Whether tackling everyday home updates or creating inspired spaces, Dutch Boy Paints’ latest innovations provide dependable options for a wide range of projects and budgets, each backed by more than a century of trusted quality. Designed to inspire, Pristine represents Dutch Boy Paints’ most premium paint to date, combining top-tier endurance with elegant, professional-looking results. Available in interior and exterior formulas, Pristine is ideal for homeowners seeking exceptional performance and a high-end aesthetic. Pristine Interior Paint + Primer features: • Maximum scuff, stain and mark resistance to maintain a beautiful look. • A smooth, elegant finish. • Easy stain removal for low maintenance. • One-coat coverage when tinted with Dutch Boy Paints’ one-coat color palette. • A mold- and mildew-resistant coating ideal for high-moisture spaces. • GREENGUARD Gold Certified for low-chemical emissions and backed by a lifetime limited warranty. Pristine Exterior Paint + Primer redefines premium exterior paint, is engineered for all-weather protection and keeps homes looking freshly painted. Additional benefits include: • Exclusive Rain Rinse Technology, which naturally washes away dirt and grime. • Outstanding stain blocking and ultimate fade resistance. • A mold-, mildew- and algae-resistant coating. • One-coat coverage with Dutch Boy Paints’ one-coat color palette and low-temperature application (as low as 35°F). • Backed by a lifetime limited warranty. “Pristine represents our next generation of premium paint performance—inside and out,” said Sarah Kelley, product manager for Dutch Boy Paints. “Whether refreshing interior spaces or elevating exterior curb appeal, Pristine Paint + Primer is crafted for design-savvy DIYers who want beautiful, lasting results. With rich color, a smooth, high-end finish and maximum durability that stands up to everyday wear and the elements, it delivers a low-maintenance, top-of-the-line solution for every part of the home.” Specially formulated for professional-grade durability, Dura Fighter Paint + Primer offers performance you can trust for tough, lasting protection. This hardworking paint is designed for DIYers seeking value without compromising on results and pros looking for reliable coverage on jobs that demand a lasting finish. Dura Fighter Paint + Primer features: • Remarkable hide and a smooth, professional-looking finish at an affordable price. • A durable, scrubbable formula that resists most stains and offers good washability. • A mildew-resistant coating ideal for high-moisture areas. • GREENGUARD Gold Certified for low-chemical emissions and backed by a lifetime limited warranty. “Dura Fighter Paint + Primer is built to battle everyday messes while delivering a professional-looking result at a great price,” said Jacquelyn Fitzgerald, product manager for Dutch Boy Paints. “It’s a simple, dependable paint solution that fits real-life needs.” Available at Menards® Both Dutch Boy Pristine and Dura Fighter products are available at Menards.
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