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Weather-resistant paints and coatings protect homes and businesses before damage happens.
April 2, 2025
By: DAVID SAVASTANO
Editor, Ink World Magazine
From the strongest storms to the beating sun, your home and business are expected to withstand the elements 365 days a year. Florida Paints is expanding its line of protective paints and coatings with three new products to ensure your buildings look their best all year long. “You may not realize it, but paint is the first line of defense against the harshest weather,” said Don Strube, Florida Paints co-founder/co-CEO. “What homeowners may think is a small crack is actually a long, thin hole that can lead to serious problems if not repaired. Our products can help fix these issues and prevent future problems from arising while maintaining a bright and beautiful exterior.” Florida Paints formulates its quality interior and exterior paints, primers and other specialty coatings to meet the unique climate challenges of Florida and surrounding regions, ensuring they are weather-tested and expertly crafted for durability. • Legacy RainBright Legacy RainBright is Florida Paint’s finest quality exterior acrylic paint formulated specifically for warm, humid southern climates. The product has been fortified with self-cleaning technology that imbues it with hydrophobic characteristics to provide the most dirt-pickup-resistant coating. It provides outstanding water-shedding properties that keep the buildings clean and fresh looking. The product is suitable for both residential and commercial buildings and is available in both a flat and satin finish. • SunFlex RainBright SunFlex RainBright is formulated with the same self-cleaning technology with hydrophobic characteristics as Legacy RainBright, plus added benefits to provide increased flexibility and durability. High-Build Masonry Wall Coating’s formula and a proprietary blend of 100% acrylic resins offer unique benefits, including elongation and expansion properties, superior alkali and efflorescence resistance, and exceptional color retention. • Flash X Liquid Applied Flashing Flash X Liquid Applied Flashing & Waterproofing Membrane is a flexible, breathable coating engineered to create a waterproof but breathable seal on vertical above-grade concrete, masonry and wood. One of its primary benefits is to help eliminate water leaks in non-structural cracks. The most common uses are for concrete masonry unit (CMU) walls and window and door openings.
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