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September 2, 2014
By: KERRY PIANOFORTE
Editor, Coatings World
Flowcrete Americas will be attending Greenbuild for the first time this year to demonstrate the environmental credentials of its systems to the green building community. Taking place at the Morial Convention Center from October 22-24, Greenbuild is the world’s largest conference and expo of its type and will bring together industry leaders, experts and frontline professionals from across the globe, all with the combined goal of achieving sustainable building in their everyday work. This year’s event will see a total of 23,000 attendees descend upon New Orleans for the prestigious event and over 750 top suppliers and manufacturers will be exhibiting over the three days. This makes Greenbuild an unrivalled opportunity to find out about the latest green building equipment, products, services and technologies available to today’s market. The systems on display at Flowcrete Americas’ booth (1857) have been developed to provide the construction industry with flooring materials that will lower the environmental impact of a building site without any loss to its functionality or aesthetics. Flowcrete Americas has designed its systems to help specification professionals and developers construct buildings that meet LEED standards. The importance of using environmentally friendly materials was exemplified by a recent McGraw Hill Construction report, which estimated that by 2015 the value of 40-48 percent of new non-residential constructions would be green, which equates to a $120-145 billion opportunity. A significant part of Flowcrete Americas’ environmental credentials is that it has worked hard to restrict the use of toxic components in its products. This has been achieved in part through utilizing water-based and solvent-free flooring technologies to reduce the emission of harmful volatile organic compounds (VOCs) into the atmosphere. In addition, following the Environmental Protection Agency’s concerns about the hazardous effects of certain substances to the human health, Flowcrete Americas’ cementitious urethane systems are phthalate free and its epoxies are nonyl phenol free. This commitment to minimizing the environmental damage of the construction industry extends throughout Flowcrete Americas manufacturing processes, for example by implementing practices that reduces the amount of packaging waste. The resin flooring specialists know that environmentally friendly doesn’t mean more expensive and that often the client will achieve cost-savings from the improved efficiency of eco-accredited systems. For Flowcrete’s customers this means a cost reduction per unit manufactured and transported thanks to the streamlined packaging process, while the durability of its floors reduces the environmental and financial impacts of frequent repairs or early renovations. At the flooring experts stand visitors to Greenbuild can find out more about how Flowcrete Americas’ wide range of solutions for large-scale commercial and industrial environments can provide high-quality floors that help the project to qualify for LEED credits.
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