ICP Group, under its California Paints banner, has contributed to the renewal of the Weirs Beach fire station in Laconia, New Hampshire. This effort not only improved the station’s functionality and appearance but also highlighted ICP’s strong ties to Laconia, a place many of its employees call home.

The Laconia Fire Department, a full-time fire, rescue and EMS service central to New Hampshire’s “Lakes Region,” identified the apparatus bay at Weirs Beach as urgently needing refurbishment. Learning that municipal budget limitations had prevented updates to the bay for nearly four decades, California Paints stepped in with a donation of high-quality paints and supplies, as well as provided labor, allowing the renovation to move forward without imposing on local taxpayers.

Matt Culverhouse, Vice President of Sales at ICP, spearheaded the project which involved the use of FixALL Stopz Mold & Mildew Semi-Gloss Finish on the ceilings and CalPro interior paint in Linen White on the walls. This was achieved with notable convenience and cost savings.

The apparatus bay is a crucial area within a fire station where emergency vehicles and equipment are housed for fast access. Applying fresh paint to the walls and ceiling is important for several reasons. Firstly, it helps maintain the facility’s structural integrity by protecting surfaces from moisture, mold and mildew, especially important in environments that may experience damp and dirty conditions. Secondly, fresh paint improves visibility by reflecting light better, which is essential for firefighters as they gear up for duty.

“We believe a well-maintained environment also boosts morale among the crew, reinforcing a sense of pride and care in their work,” said Culverhouse. “Captain Vaillancourt and his team helped make this an incredible experience, and we’re thrilled to have had the opportunity to assist in such a vital project.”

Known as the paint industry’s historic color authority, California Paints is dedicated to providing authentic and documented colors from the 1600s to 1985. Including a distinguished “Inspirations” palette of over 1,300 hues, customers can find everything from timeless classics to undiscovered trends to suit any taste.