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August 18, 2016
By: Catherine Diamon
To help automakers better facilitate pushing the boundaries of design, styling and functionality, SRG Global has officially introduced its G-Coat tint-over-chrome process solution. “One of our company’s core innovation pillars is the importance of design. We see automobiles as an extension of a consumer preferences, personality and lifestyle, and our products are often considered to be the ‘jewelry’ of the car,” said Dave Prater, President and CEO of SRG Global. “This proprietary process allows our automaker customers more flexibility and options when adding differentiation to their vehicles.” The G-Coat process delivers distinct metallic surface finishes for both exterior and interior applications and regularly improves paint adhesion to any chrome-plated plastic part. It offers nearly unlimited custom color options, including a high optical density deep black finish not achievable by other technologies. The process also provides enhanced corrosion protection and fingerprint resistance compared to other processes and meets multiple automotive OEM performance standards for basecoat and clear coat paint systems. “The G-Coat process was refined over many months with a significant amount of learning and discovery made during this development that helped create the final, robust and recognized competitive product offering,” said David Dunford, Vice President of Engineering & Innovation of SRG Global. “During the process of development, failing in the early phases is a must,” Dunford said. “We want to know the possibilities, boundaries and limits, and discovering these things early in the process helps us to learn and deliver a far superior final product.”
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