GLIDDEN Brand Adds New Products To Its Walmart Offerings

GLIDDEN paint is transforming the paint aisle at Walmart with new products. A lineup of new paints, colors and caulking have rolled out to make it simple for DIYers to find quality supplies to complete any project.

From small space updates or projects to total room makeovers, Glidden products at Walmart are a trusted, easy and affordable solution to bring high quality impact.

In addition, shoppers can find updated color centers at their local Walmart stores. New color selection tools, Glidden paint’s GRAB-N-GO color offerings and an updated palette make finding the “just-right color” for any project easier than ever.

“From small space updates or projects to total room makeovers, Glidden products at Walmart are a trusted, easy and affordable solution to bring high quality impact,” said Rachel Kracht, senior marketing manager, Glidden paint. “With the launch of our new Glidden products and colors, do-it-yourselfers (DIYers) can easily find everything they need in one store to completely transform their spaces. Walmart shoppers will see that it’s possible to find high-quality, great performing paint products that fit within their project aspirations and their budgets.”

“We know that shoppers are looking for the products, colors and tools that make their home projects easier to envision and complete. We worked closely with Walmart to ensure the paint aisle has all the project essentials a DIYer needs from start to finish,” continued Kracht.

Glidden paint’s new product offerings include:

• Cool Surface Porch & Floor interior and exterior paint: This durable, scratch resistant product offers COOL SURFACE TECHNOLOGY paint, limiting surface temperature by up to 20%*. The technology helps porches, patios, pool decks and walkways to stay cooler and feet and pet paws to stay happier on hot summer days. Cool Surface Porch & Floor paint is available in three popular Grab-N-Go colors: Steel Grey, Summer Suede and Clay Court.
• Cabinet, Door & Trim interior and exterior enamel: Providing a hard, durable finish for high-touch surfaces, this 100% acrylic paint rapidly bonds to hard-to-paint surfaces and is dry to the touch in 20 minutes. Painted doors are stick-free after one hour. Available in semi-gloss sheen quarts, Grab-N-Go colors include Black, White and Silent Smoke.
• Painter’s Caulk Pro and X-Stretch: Two new varieties of paintable caulking are available to round out project needs. Painter’s Caulk Pro is ideal for windows, doors, trim and baseboards and offers excellent adhesion, a flexible and durable waterproof seal and is mold and mildew resistant. Meanwhile, exceptionally durable Painter’s Caulk X-Stretch provides extreme elasticity for use on windows, doors, trim, baseboards, crown molding and siding. Both products are available in white and clear.
• Product expansions: New sizes and colors are available in Glidden paint’s convenient Grab-N-Go lineup, providing shoppers paint already tinted to the most popular colors right on the shelf. New paint applicators, including rollers, paint brushes and easy to grab painting kits have also hit Walmart shelves to ensure you can buy all you need for your project in one trip.