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Energetic, warm red empowers consumers to use a bold color.
October 23, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
PPG announced Brick Red as the GLIDDEN paint by PPG Spray Paint Color of the Year, a complementary color to the brand’s 2025 Color of the Year, Purple Basil (PPG1046-7). Glidden color experts selected Brick Red, a rich and inviting red, as it radiates energy and leans into the idea of “go big and go bold,” inviting consumers to embrace the transformative power of color. Brick Red is an extension of the Glidden brand’s color trends story, capturing the diversity of nature in its 2025 color trends palette that mirrors the beauty of the sky and the earth. When paired with Purple Basil, a hue that strikes a balance of calming blues and energetic reds, the two colors create a harmonious, warm setting. The intensity of the pair’s deep, saturated colors allows them to stand out without clashing, providing a sophisticated and grounded palette. Available in GLIDDEN MAX FLEX and GLIDDEN MASTER FINISH All Surface spray paints, Brick Red encourages DIYers to convert their lamps, vases, chair legs or end tables into red accent pieces and dip their toes into the revival of curated maximalism by adding depth and visual interest to a room for a captivating and stylish retreat. “We’re empowering consumers with the freedom to choose a bold color and giving them the tools to complete the look of their room or project,” said Ashley McCollum, PPG color expert, Glidden brand. “Brick Red evokes a rare sense of luxury and sophistication that easily adapts to both contemporary and traditional homes.” Cool tones have long dominated the color space, but color trends are now shifting to warmer, cozier shades. Glidden color experts have identified a key microtrend that homeowners are less concerned about choosing colors based on resale value and instead opting for colors that bring them joy. According to McCollum, Brick Red accents make a space feel enveloping and inviting, making it ideal for areas to relax or entertain in an elegant setting. “In this new era of creativity and change, people are more comfortable leaning into the world of color,” said McCollum. “We are starting to see unmatched desire from consumers to express their personality in whatever way makes them happy and helps them to discover a deeper sense of self-identity and connection to their environment.”
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