Heshmatazad Joins ChemQuest as a Director

The ChemQuest Group, a global consulting firm focused on tailored business strategy and optimization, technology acceleration, market intelligence, and M&A advisory services for the specialty materials industry, announce the appointment of Roudabeh (Rudi) Heshmatazad as a director.

Heshmatazad is a strategic and forward-thinking business leader with decades of experience translating consumer insight into innovative, market-winning products. Known for building and expanding portfolios through a deep understanding of market dynamics, data analytics, and consumer behavior, she excels in driving cross-functional collaboration across R&D, marketing, and operations to deliver impactful, scalable solutions.

Over the course of her career, Heshmatazad held several positions with BEHR Paint Co., including senior product formulation chemist, product marketing manager, and senior manager of new business development, before joining Bosch Home Appliances Corp. as senior manager of consumer-driven innovation and new business development. Most recently serving as director of new business exploration and product innovation for Delta Faucet, she is also the founder and CEO of RAIRE Chocolate, a luxury premium nutraceutical chocolate brand. Heshmatazad holds a bachelor’s degree in chemistry from Azad Tehran University, an MBA from DeVry University, and a business strategy certification from Harvard Business School Online.

“With over 25 years in the chemical industry, I’ve had the privilege of leading innovation, product development, and business growth across categories ranging from consumer goods to coatings and specialty materials,” Heshmatazad said. “While at BEHR, I worked closely with the ChemQuest team to explore strategic opportunities beyond our core business. Together, we built a robust M&A pipeline and evaluated adjacent markets. Through that work, I also got to know Dan, whose consumer-first mindset and thoughtful, human-centered leadership made a lasting impression. I’m excited to now be part of a team that brings such depth, clarity, and impact to clients navigating technology development, market expansion, and transformative growth.”

“I am thrilled to welcome Rudi to the ChemQuest team,” said Daniel Murad, CEO. “Along with the rest of the world, are clients are seeking guidance on how best to navigate the evolving challenges of today’s economic and geopolitical climate. Through her extensive and diverse background, Rudi will lend her considerable expertise to supporting our clients in identifying and developing strategies that prioritize long-term profitable growth.”