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Quietude (HGSW6212) has been chosen as the brand’s 2025 Color of the Year.
August 5, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
HGTV Home by Sherwin-Williams revealed “Naturally Refined” as its 2025 Color Collection of the Year with Quietude (HGSW6212) named as the brand’s 2025 Color of the Year. “Naturally Refined” exudes quiet comfort and luxury through softened colors with subtle contrast and is inclusive of 10 unique shades that can be paired in endless combinations to perfectly tie together any space. “The ‘Naturally Refined’ Color Collection embraces the desire for simplicity and slower living,” said Ashley Banbury, color marketing manager at HGTV Home by Sherwin-Williams. “Thoughtfully curated with longevity in mind, each shade emanates elements of timeless design and quiet luxury to help support a living space that feels meaningful. Within the collection, the softened sage green Quietude stands out as the 2025 Color of the Year and sets the stage for a quiet space to promote relaxation.” To help consumers experience the 2025 Color Collection of the Year in the comfort of their own homes, HGTV Home by Sherwin-Williams is collaborating with recently launched innovative AI-powered home visualization tool Palazzo. By harnessing AI, Palazzo’s cutting-edge technology curates a selection of design ideas and finishes that align with users’ visions by interacting with the platform’s AI-powered design assistant, Vinci. Founded by tennis champion and entrepreneur Venus Williams alongside Raffi Holzer and Edward Lando, Palazzo is unique in the digital design space in that users are now able to upload photos of their actual spaces and leverage Vinci’s capabilities to provide customized designs for those rooms, providing consumers with the confidence to bring their vision to life. This exciting collaboration marks the first paint and coatings brand to join the platform, which will exclusively highlight colors within the “Naturally Refined” palette, available now. As part of this partnership, all nine permanent Color Collections by HGTV Home by Sherwin-Williams will join the platform through January 2025. In addition, customers can order all 10 color chips of the 2025 Color Collection of the Year by visiting www.hgtvhomebysherwinwilliams.com. “We are thrilled to partner with HGTV Home by Sherwin-Williams to bring their Color Collections directly into the homes of our users,” said Raffi Holzer, co-founder of Palazzo. “This collaboration seamlessly integrates our advanced AI capabilities with HGTV Home by Sherwin-William’s trendsetting aesthetics. By leveraging our platform’s unique features, such as the ability to upload photos of actual spaces for personalization, we’re not just showing potential—we’re transforming how people experience and interact with color in real-time, ensuring they can visualize and achieve their desired space with confidence and ease.”
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