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Booth to showcase renowned industry talents, custom builds and bold artwork.
October 24, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
House of Kolor® will highlight the artistry, creativity and thrill of custom refinishing at its painter-inspired booth during the 2023 SEMA Show, Oct. 31-Nov. 3. Among the highlights, House of Kolor will feature guest appearances by renowned auto refinishers and a jet car driver, as well as a variety of custom builds featuring bold designs using the company’s products. House of Kolor will also give a look at a new color-shifting paint technology at its booth and sell show-stopping artwork to benefit an industry scholarship fund. The booth will mainly highlight the legendary House of Kolor brand, including a new premium basecoat that offers broad color changes at different viewing angles. Company experts will be available to answer questions about paint brands, technologies and services. In addition, the booth will showcase shop repair and refinishing staples from U.S. Chemical & Plastics. Several custom vehicle builds will be on display at the booth, including cars by Jon “Koz” Kosmoski, Juan “Munch” Gonzalez, Zach Felix and Larsen Motorsports. The featured motorcycle build will be by Daniel Gonzalez. The schedule for the new product unveiling and celebrity booth appearances includes: Tuesday, Oct. 31, 2023 • 11 a.m. PDT: New House of Kolor product announcement • 2 p.m. PDT: Jon “Koz” Kosmoski, founder of House of Kolor, showcasing his final custom build Wednesday, Nov. 1, 2023 • 11 a.m. PDT: Josette Roach, House of Kolor jet car driver from Larsen Motorsports Thursday, Nov. 2, 2023 • 11 a.m. PDT: Juan “Munch” Gonzalez, technical service representative and House of Kolor expert Art Sale Benefits Scholarship Fund In support of the Blazing Trails Scholarship Fund, House of Kolor will be selling approximately 30 custom-painted panels created by some of the industry’s most celebrated painters at its booth. House of Kolor created the scholarship fund in partnership with Larsen Motorsports in 2019 to address the talent shortage facing the automotive industry, specifically collision repair. All proceeds from artwork sales will go to the fund. “We cherish the opportunity to support young talent entering the auto repair industry with this year’s SEMA Show art sale,” said Rob Mowson, global VP, marketing with Sherwin-Williams Automotive Finishes, which owns the House of Kolor brand. “Scholarship applicants and winners represent the future of auto repair and refinishing operations, and we’re proud to contribute to the mastery of their craft. It’s also heartwarming that today’s current painting gurus are helping to fund the industry’s future talent via their donated artwork.” House of Kolor will unveil the custom panels on Tuesday, Oct. 31, at 8 a.m. PDT, with the artwork available for immediate sale.
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