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Bio product line to be called INVIRIDISTM, for its phenol, acetone and alphamethylstyrene business.
June 13, 2022
By: KERRY PIANOFORTE
Editor, Coatings World
INEOS Phenol has launched its first bio-attributed product line for phenol, acetone alphamethylstyrene (AMS). These products, made without using fossil fuels as feedstock, are to be sold under the INVIRIDIS brand. They represent innovation in the global phenol market and offer a more climate-friendly and sustainable alternative to existing phenol, acetone, or AMS. Manufactured at INEOS Phenol sites in Gladbeck Germany, Antwerp Belgium, INVIRIDIS is made using bio-attributed cumene, which enables the replacement of fossil fuel resources. Mass balance is an essential tool used to reduce the reliance on fossil fuel materials as feedstock across a wide range of industries. In practice, it allows the mixing of renewable and recycled materials with traditional feedstock to create a lower-carbon product. It is recognized as a necessary step in arriving to a fully circular economy. INEOS Phenol ‘s certification by the International Sustainability & Carbon Certification (ISCC Plus) and The Roundtable on Sustainable Biomaterials (RSB) allows us to use bio, bio-circular and circular feedstock into the supply chain. INVIRIDIS Products are certified by ISCC Plus and RSB as delivering a 100% substitution of fossil feedstock (mass balance approach) in its production system, enabling a lower carbon footprint compared to conventionally produced products. INEOS’ choice of an ISCC Plus and RSB certified product also demonstrates its commitment to working with the emerging bio economy, adding to the extremely strong sustainability credentials of INVIRIDISTM. Phenol and acetone derivatives are essential to and successfully used in a variety of industrial applications such as automotive, coating, adhesives, construction and insulation foams. They not only impact our production footprint but also in the use of these products in our daily lives. Hans Casier, CEO at INEOS Phenol said, “Through our sustainability programme we have developed this new, bio-based product line. INVIRIDISTM supports our customers with drop-in products that meet their rigorous quality and performance requirements. At the same time, they move the industry closer towards a lower-carbon economy for phenol, acetone, and AMS without compromising the unique product qualities.” INVIRIDIS is expected to have numerous value-added applications across a range of industry sectors, including highly specialised end-uses such as automotive, construction home improvement, electronics and healthcare. INVIRIDIS will be on offer to the market within Q2 of this year. Comments Peggy Gerits, Global Sustainability Manager at INEOS Phenol: “INVIRIDISTM is an excellent example of INEOS’ ongoing commitment to accelerate progress towards a lower carbon future. It is also a major step forward in INEOS’ journey to sustainability and demonstrates our dedication to developing innovative solutions that address society’s needs.”
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