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Jotun Paints has launched its second Inspiration Centre in Dubai
September 19, 2007
By: Tim Wright
Jotun Paints has launched its second Inspiration Centre in Dubai, located on a 135-square meter area behind Mazaya Centre on Sheikh Zayed Road. The new Inspiration Centre’s strategic location at the heart of Dubai’s business district is a move to improve customer satisfaction and boost market penetration in the UAE, where the paint market is estimated to be worth AED 630 million. The Inspiration Centre primarily targets villa and house owners who are looking for ideas. Jotun ultimately aims to promote the Inspiration Centre as more than just a paint shop by incorporating different household elements, such as furniture, in helping customers decide on the paint range they want. The Inspiration Centre is also located strategically close to residential areas, facilitating easier access. At the Inspiration Centre, customers can draw inspiration from different samples of color combinations for their paint requirements. The Inspiration Centre also offers customers comprehensive product information, color consultancy and themes or environment models, while maintaining the highest standards in hygiene practices and evoking a relaxed atmosphere.
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