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The company debuted with its own exhibition stand at the 67th International Motor Show.
September 14, 2017
By: Anthony Locicero
Copy Editor, New York Post
Merck KGaA, Darmstadt, Germany is in the midst of its debut as an exhibitor at the International Motor Show (IAA) in Frankfurt, Germany. The company is presenting a wealth of innovative solutions at Europe’s leading automotive exhibition. The focus is on materials for fully adaptive matrix headlights, for OLED rear lights, for sunroofs, for free-form displays, as well as for aesthetic and functional design solutions. At the IAA, Merck KGaA, Darmstadt, Germany, is showcasing technical solutions of the future. The show began Sept. 12 and runs through Sept. 17. Merck KGaA, Darmstadt, Germany said visitors have the opportunity to learn about the use of smart chemical materials for the “car of tomorrow” based on relevant exhibits and displays at the company’s stand in the New Mobility World (Hall 3.1, Stand A21). Executive Board Member and Performance Materials CEO, Kai Beckmann, visited the stand on the first day. “The interest in our future-oriented materials is great,” he said. “By exhibiting at the IAA, we’re addressing not only industry experts and decision makers from the automotive sector, but also members of the general public who want to gain an impression of tomorrow’s possibilities. Our materials can be used in a broad range of automotive engineering applications – first and foremost in areas such as connectivity, autonomous driving, smart lighting and individual design, which will take on even greater importance in the future.” Photos courtesy Merck KGaA, Darmstadt, Germany
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