MIPA SE Strengthens Presence in North America

MIPA SE is sending a clear signal for growth and long-term commitment in the North American market: As of July 1, 2025, the former Mipa US importer, Fleetwood Products, Inc., based in New Jersey, has become Mipa USA, Inc.

With this strategic move, MIPA SE is taking over its long-standing and valued partner in the United States as part of a planned business succession. For several decades, Fleetwood Products has been a reliable and competent distribution partner of the Mipa Group, successfully managed in its second generation by Joe Fischer.

“With the establishment of Mipa USA, we are setting the course for the next phase of our development in the North American market,” says Markus Fritzsche, CEO of MIPA SE. “We thank Mr. Joe Fischer for the decades of trusted cooperation and look forward to continuing this successful path together under a new structure.”

The management of the new Mipa USA, Inc. will be represented by Matthew McGraw, who brings in-depth industry knowledge and many years of experience in the coatings and surface finishing sector. Under his leadership, the existing direction will be maintained and further developed in a targeted manner.

For customers, distributors, and partners, all essential aspects will remain unchanged: familiar contacts, high service quality, and seamless supply chains will continue without disruption.

This new foundation underscores MIPA SE’s strategic commitment to the North American market and represents a key milestone in the company’s global growth strategy. With its direct presence on site, Mipa USA creates the basis for closer customer relationships, faster responsiveness to market needs, and the targeted expansion of its product and service portfolio.