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April 19, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
The PITTSBURGH PAINTS & STAINS brand launched the new PARAMOUNT super premium line of interior and exterior paints, as well as a Paramount exterior stain line, available exclusively at MENARDS stores. Backed by global coatings company PPG, these innovative products marry technology, strength and style to offer the most advanced protection and beautiful, lasting color. “We’re confident that the new Pittsburgh Paints & Stains brand Paramount products will exceed expectations,” said Vanessa Manz, PPG senior channel manager, Pittsburgh Paints & Stains brand. “In developing the Paramount paint and stain line, we leveraged PPG automotive and industrial coatings technologies to deliver products that enable homeowners to achieve their aspirations for the durability and beauty of their homes, from the inside out.” Paramount interior and exterior paints are available in an eye-catching palette of nearly 900 colors that achieve vibrant coverage in one coat. The line’s interior paint-and-primer-in-one formula also offers outstanding stain blocking and hiding, and a durable and washable protective shield. In addition, the Paramount exterior paint-and-primer-in-one formula offers adhesion that resists cracking and peeling, and contains a formula that offers ultraviolet (UV) protection to help color keep its vibrancy and resist fading. With the Paramount line’s advanced product features, consumers can have confidence that their homes will look the way they intended them to look for years to come. “We wanted to create a product line that cut back on the need for homeowner maintenance as well as the time spent working on a project, both of which are possible with the advanced one-coat coverage of our new Paramount paint. With a durable, long-lasting and high-hiding formula, homeowners can repaint when they want to, not when they need to,” Manz said. Adding to the new Paramount product assortment are premium exterior wood care products – Paramount Stain, Paramount Toner, Paramount Advanced Penetrating Oil and Paramount Fine Wood Finish – that boast rich pigmentation, UV protection, and provide a mildew and algae resistant coating. “The Paramount stain assortment is truly for homeowners who want both advanced protection and to showcase the natural beauty of their homes’ exterior woodwork,” Manz continued. The Paramount stain-and-sealant-in-one product, available in 42 solid, 14 semitransparent and semisolid colors, helps homeowners to bring out the natural beauty of wood with ColorEnhance technology that provides rich pigmentation, protection and durability. Paramount Advanced Penetrating Oil contains an optimized blend of oils in four colors that deliver clarity and highly pigmented hues to enhance and protect wood’s natural grain. In addition, Paramount Fine Wood Finish, available in 13 satin semitransparent colors, brings the rich look of interior wood finishes to outdoor spaces with a unique varnish-like appearance. Available in Menards stores beginning in early April, Paramount paint starts at $40 per gallon and Paramount stain starts at $38 per gallon.
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