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June 28, 2017
By: KERRY PIANOFORTE
Editor, Coatings World
PPG announced the completion of a COLORFUL COMMUNITIES project that helped revitalize the exterior wall of its automotive OEM coatings facility in Quattordio, Italy. The project was part of the Quattordio Urban Art event, which is an artistic journey of “graffiti” presented by famous artists on 11 walls in the village. The Colorful Communities program provides PPG volunteers and products along with financial contributions to bring color and vitality to communities where the company operates around the world. More than 20 PPG volunteers from the Quattordio site and the PPG industrial coatings plant in Felizzano, Italy, spent 130 hours painting the PPG wall alongside well-known New York artist Kool Koor, who linked his work to the theme of “Colors.” PPG also provided approximately $9,000 to assist with the project, including SIGMA COATINGS paint products. Stradedarts, which organizes the Quattordio Urban Art event, served as the project’s community partner. The Quattordio Urban Art event is designed to create an urban museum in Quattordio through works by well-known urban artists. In 1984, the village hosted Italy’s first graffiti event featuring the best American artists of the era, who, over time, became legends in urban art. “More than 3,000 people have been impacted by the Colorful Communities project, which is perfectly integrated with the Quattordio Urban Art event,” said Rodolfo Saporiti, PPG global director, Fiat Chrysler Automobiles and automotive market. “PPG is pleased to be part of the community’s continuing efforts to bring color and beauty to its walls.” Benito Sala, plant manager at the Quattordio facility, added, “We are thankful for the efforts of our employee volunteers and Mr. Koor in helping PPG and the Quattordio community create a unique urban environment for residents and visitors alike.”
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