Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
June 16, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
PPG has introduced VELVECRON SR (stain-resistant) coating, the first coating successfully engineered to prevent staining of white and light-colored consumer and mobile electronic devices such as tablets, smartphones and e-readers. Based on proprietary PPG resin and pigment technologies, Velvecron SR coating is a clear, two-component urethane topcoat designed for application to primed white plastic and mixed metal substrates. It offers exceptional resistance to staining caused by daily exposure to foods, oils, liquids and lotions, while imparting a luxurious velvety feel to mobile device housings and keypads. Eric Lama, PPG business manager, electronic materials, Americas, said Velvecron SR coating is a major achievement because it is the first coating to meet this long-standing industry demand. “Leading consumer electronics companies have introduced white-colored tablets, e-readers and electronic devices in the past, but none could provide the long-term stain-resistance consumers want together with the tactile appeal they’ve come to expect from conventional soft-touch coatings. “White-colored electronic devices are considered premium products and are in great demand around the world, particularly in China – the world’s largest and fastest-growing consumer electronics market,” he added. “This product has the potential to shift the entire worldview about what is possible with electronics design and durability.” Velvecron SR coating has been successfully trialed by a well-known global consumer electronics manufacturer and will be highlighted in a major device rollout by the company in 2016 focusing on the product’s white color. The coating exceeds industry benchmarks for durability and stain resistance, and it can be sprayed over white basecoats at thicknesses of 20 to 25 microns – less than half the film-build needed with conventional soft-touch coatings. This can help manufacturers reduce material costs and accelerate curing to curb energy use and improve throughput. Velvecron SR coating also is more flexible than hard ultraviolet-cure (UV-cure) coatings, so devices protected by the material withstand harsh drop tests more effectively than do those finished with competing materials. As a stain-resistant clear coat, the technology featured in Velvecron SR coating has potential for broad application in markets such as athletic equipment, appliances, automotive parts and accessories, game consoles, furniture, and display products.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
