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August 22, 2013
By: KERRY PIANOFORTE
Editor, Coatings World
Service King Collision Repair Centers, a multi-state operator of high-quality collision repair facilities and one of the fastest growing U.S.-based collision repair companies, entered into a new relationship with Axalta Coating Systems. Axalta, formerly known as DuPont Performance Coatings, is a leading global provider of liquid and powder coatings in the automotive industry and will provide Service King customers with top-of-the-line, professional paint services through its Spies Hecker line of products. This new relationship extends Service King’s access to Spies Hecker paint across its entire nationwide footprint, thereby building on its successful prior experience with the brand in selected locations. In addition, the relationship will further allow Service King to maintain its core values of innovation, quality repairs and customer satisfaction. “As we grow as a brand in collision repair, Service King continues its commitment to provide the best products and services in the industry,” said Chris Abraham, chief executive officer of Service King. “Axalta offers the best of the best when it comes to automotive refinishing products, and we believe their high quality combined with our outstanding service will deliver the best repair satisfaction to our customers.” “We are excited to expand our relationship with Service King,” said Nigel Budden, vice president of Axalta’s North America Region. “Our goal is to continue to provide superior products and services, working together with our distribution partners and focusing on meeting Service King’s needs.” As Service King continues to expand nationwide, it looks forward to benefiting from the 145-year history of performance and quality service demonstrated by Axalta and its Spies Hecker finishing paint products. “Axalta’s rich history of success, coupled with Spies Hecker’s high-quality products, signals Service King’s bold move towards setting the highest of standards in the automotive industry,” said Jeff McFadden, president, Service King. “We also look forward to being represented bi-annually on the national stage through Axalta’s partnership with NASCAR and four-time NASCAR Cup Series champion, Jeff Gordon.”
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