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The Shepherd Color Company’s Arctic infrared (IR) reflective pigments have been used for decades in cool roofing applications.
October 10, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
As the summer winds down and the sun gets lower in the sky, let’s not forget the hot days of this past summer. Cities continue to struggle with the heat that gets trapped in urban landscapes that drives temperatures higher, air quality down, and livability sideways. The Shepherd Color Company’s Arctic® infrared (IR) reflective pigments have been used for decades in cool roofing applications. This technology is finding use in other areas of cityscapes. Walls and horizontal surfaces like parking structures and roads are being eyed as ways to reduce the energy absorbed and the heat present in urban areas. These spaces absorb and trap heat during summer days and create urban heat islands (UHIs). The higher temperatures contribute to reduced air quality, increased energy needed to cool buildings, and overall reduced quality of life and sustainability. The basic physics are the same as for cool roofs. Only half of the sun’s spectrum is visible to the human eye. A few percent is in the damaging ultraviolet (UV) wavelengths, but roughly half of the sun’s energy is in the invisible IR range. Shepherd Color’s Arctic infrared reflective pigments excel in selectively absorbing visible wavelengths for color, while reflecting and rejecting the invisible IR wavelengths. This allows darker colors to behave thermally like middle gray colors. White will always be the most reflective and coolest color. However, the stark white color can cause issues with ergonomics and aesthetics. Roads and pavement are one area where a white surface would reduce heat absorption, but the glaring white color would be distracting to drivers. A gray color made with white and standard black pigment is an improvement over the black and absorbing asphalt that makes up a large part of urban surfaces. The use of a white pigment with an IR black makes a gray color that optimizes the cooling potential, while allowing medium-toned colors that don’t produce glaring surfaces.
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