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Customers name Sherwin-Williams brand no. 1 in customer satisfaction with interior paint.
September 25, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
According to the J.D. Power 2024 U.S. Paint Satisfaction Study, Sherwin-Williams achieved the highest ranking in the interior paint segment. Complementing this top ranking, HGTV Home by Sherwin-Williams—available exclusively at Lowe’s—brings together HGTV’s design expertise with the renowned quality of Sherwin-Williams paints. “HGTV Home by Sherwin-Williams is proud to be a part of the Sherwin-Williams brand,” said Andrew Bottoni, SVP of marketing at Sherwin-Williams. “Backed by industry leaders in the design, paint product and retail spaces, HGTV Home by Sherwin-Williams is honored that customers recognize our commitment to providing the gold standard in durability, performance and possibility.” The 2024 U.S. Paint Satisfaction Study is based on responses from 6,892 customers who purchased and applied paint and/or stain in the past 12 months. The study was fielded from January-February 2024 and examines key drivers of satisfaction among customers who purchased and applied interior paint, exterior paint and/or exterior stain. The overall customer experience is based on seven key drivers of satisfaction: adequacy of coverage, durability, ease of application, ease of cleaning surfaces, level of trust, value given price paid, and variety of offerings.
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