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April 27, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
The SIKKENS PROLUXE brand of wood finishes by PPG has launched its ProLuxe Perfection tour, a mobile event featuring a tiny log house that showcases the beauty of several popular Sikkens ProLuxe finishes. The tour will visit more than 150 retail locations across the U.S. and Canada throughout 2016, as well as the National Hardware Show in Las Vegas, May 5-7. Measuring a miniscule 96 square feet, the tiny log house is making its way from coast to coast to offer professionals and homeowners hands-on demonstrations, product information from Sikkens ProLuxe experts, and the chance to see the brand’s finishes first-hand and up close. Event-only rebates of $10 per gallon (up to 10 gallons), premium giveaways, and a chance to win a Big Green Egg Grill and a one-year supply of premium steaks are offered at every stop. Professionals will also have the opportunity to start the process of becoming a PERFECTPRO Contractor. This program gives professionals access to product tools and technical support to help build knowledge of Sikkens ProLuxe products, application expertise and a strong customer base. “The Sikkens ProLuxe brand of wood finishes is known for providing unmatched looks, unique clarity and richness of color,” said Jennifer Dodson, PPG senior manager, wood care. “The tour is an entertaining and engaging way for us to connect with Sikkens ProLuxe enthusiasts and our loyal customers, demonstrate first-hand the benefits of the products, and build awareness and excitement around the brand and staining projects.” To view the tour schedule and see if the ProLuxe Perfection tiny log house is coming to a city near you, visit www.facebook.com/Sikkens-ProLuxe-Wood-Finishes-257703571237467/.
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