TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes

Refresh, reinvigorate and recharge with the colors of “Chromatic Joy” from TAUBMANS paint by PPG – the brand’s uplifting color collection for 2021-22 that boasts 32 original, home-grown hues created with the Taubmans COLOURSMITH app and Coloursmith Reader.

Inspired by the bright and bold injections of color emerging in international design, the Chromatic Joy collection is a refreshing response to the challenges confronted in 2020. It features a pastel-toned palette of 23 playful colors and nine whites for simple, practical pairings. 

The Chromatic Joy color palette espouses the positivity of vibrant, cheerful colors but is anchored in lightness. It features dialed-down hues to suit Australian sensibilities and the bright southern light. ‘White Light’ – the expertly crafted palette of nine whites – provides balance and harmony in equal measure.

“After a year characterized by crises, great loss and sacrifice, and while we continue to fight the COVID-19 pandemic and all that it entails, the need for joy, lightness, happiness and connection is immense,” said Rachel Lacy, PPG color category manager, architectural coatings, Australia and New Zealand. “As we look to 2021, we see the themes of inclusion, belonging, celebration and joy emerging in international design through trends like New London Fabulous, a design concept that embraces bold colors, patterns and adornments. We see the pared-back, bright white spaces of minimalist design making way for comforting and joyful color; the deliberate infusion of color in built environments, acknowledging the vital role it plays in creating emotionally nourishing spaces.” 

The Chromatic Joy collection is made up entirely of new colors and whites that are unique to Australia and designed to inspire and imbue optimism. The analogous and opposite hues are easily combined and complemented by any of the carefully crafted whites. They can be incorporated into any space to evoke happiness and promote positivity in the simplest and most transformative of ways.

Released via the interactive Chromatic Joy microsite, the 2021-22 Taubmans Colour Report includes interviews with renowned international designers Adam Nathaniel Furman, Camille Walala and design duo Wade and Leta, whose handmade relief sculptures provide ”imagined architecture” that celebrates the colors and ambitions of the Chromatic Joy collection. 

“Colour has a lot of power because it works instinctually on us – you don’t need to have read a certain book or think about something in a particular way,” said Walala, whose Walala Parade project was also a reference for the Chromatic Joy color palette. “I love this accessibility of color, especially when it has an immediate impact. We all want to feel welcomed and inspired by the places we are in, and color is a very important part of that. …If you are feeling a little radical, you can paint your walls in different ways to experiment; if you don’t like it, you can always just paint it white again.” 

British-Nigerian artist Yinka Ilori’s Happy Street project, which drew on color theory in the selection of 16 colors for happiness and well-being, is also featured in the report and was an additional reference for the Chromatic Joy color palette.

In homage to the late Derek Mahon (1941-2020), whose poem “Everything is Going to be All Right” has found fresh prominence during the COVID-19 pandemic, the Chromatic Joy hues were named from verses of the poem using the cut-up technique (découpé). Mahon’s “Lives“(1972) and William Butler Yeats’ “When You Are Old” (1891) also inspired paint color names in the collection.