Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Paint and primer brands help restore Leanne Ford's home exterior to its original beauty.
August 16, 2022
By: KERRY PIANOFORTE
Editor, Coatings World
The BEHR and KILZ brands are partnering with Leanne Ford, Celebrity interior designer to restore and reinvent a historic, American classic home in her hometown of Pittsburgh. Ford is transforming the 120-year-old home, while maintaining and honoring its original design and natural beauty by leveraging trusted products from BEHR Paint and KILZ Primers. Originally designed by celebrated architectural icon Charles Barton Keen, the home displays iconic exterior elements including wooden windows, pergolas, archways, and columns that needed to be returned to their full glory. For the first phase of the project, the exterior renovation, Ford leveraged KILZ 3® Premium Primer and BEHR MARQUEE Exterior Paint in the color Natural White [DC-005] from Behr Paint Company’s new designer collection. “When my husband and I bought this beautiful piece of history, we wanted to hone in on what the architect’s plan was for the home when it was first built and bring it back to its former glory,” said Ford. “We are only the third owners of this home, and we feel a duty to retain the true character of the space. An exterior renovation is a big job you want to last for years, so we knew we needed high-quality products we could trust to stand the test of time in the home’s next phase of life. We’re thankful we were able to lean on the strength of KILZ Primer and BEHR Paint to get the job done right.” The exterior restoration started with KILZ 3 Premium Primer, a versatile and heavy-duty interior and exterior primer that provides exceptional adhesion to act as the anchor for topcoat paint. Once primed, Ford selected BEHR MARQUEE Exterior Paint in Natural White [DC-005] from the new BEHR Designer Collection palette of 30 tried-and-true designer-approved classic neutrals and essential accents, that help make the color selection process easier. “Our KILZ 3 Premium Primer has been around for over 30 years, and is known for its performance and versatility, making it a great option for a restoration project – especially a complex one like this, which required refinishing of both stucco and wood surfaces,” said Andy Lopez, VP, Brand Marketing at Behr Paint Company. “We’re thrilled to partner with Leanne Ford and glad she found the perfect color to complete the transformation of her historic home leveraging the BEHR Designer Collection, a palette curated by designers like herself.”
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !