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The rise in external stressors has correlated with consumer’s increased interest in mindfulness and self-care activities, Valspar said.
September 29, 2020
By: Coatings World staff
Valspar, from the Sherwin-Williams Consumer Brands Group, announced its 2021 Colors of the Year with 12 livable shades that evoke calm, serenity and simplicity.
With this palette, Valspar seeks to empower consumers to take control of their environments and create spaces that will expand their worlds, calm their minds and enrich their lives.
When forecasting the 2021 Colors of the Year, the color experts at Valspar observed global lifestyle trends that have shifted significantly from last year.
The rise in external stressors has correlated with consumer’s increased interest in mindfulness and self-care activities.
Since a physical space can directly impact your mindset, this year’s colors have been selected to bring a sense of wellbeing to your walls, ultimately blending home improvement with self-improvement. Valspar’s 2021 Colors of The Year help take the guesswork out of color selection so that consumers can easily navigate DIY projects and take charge of their physical spaces, so they help foster their best mental space.
“Our homes have become offices, entertainment centers and classrooms – which means the colors, sights and sounds in our rooms have an even bigger impact on our daily lives,” said Sue Kim, Valspar color marketing manager. “These lifestyle changes coupled with a surge in DIY home activity helped guide our selection of a range of colors for Valspar’s 2021 Colors of the Year that can not only transform your space but also elevate your mood.”
Each of our 12 trending hues cultivates a sense of calm and comfort that creates the ideal backdrop for mindfulness practices. In early 2020, web searches for meditation saw significant lift as a response to stress and uncertainty related to the pandemic.
Also, web searches directly correlated with home improvement have increased by over 25% compared to the same time last year. (Google Trends) With do-it-yourselfers in many areas of the United States continuing to spend more time at home compared to past years, Valspar projects that this renewed focus on improving interiors will extend well into 2021 and beyond.
Valspar has curated these 12 Colors of the Year to include a range of shades that provide flexibility and can be incorporated into existing design elements of the home. For the second year in a row, the 12 Valspar Colors of the Year were photographed in people’s homes, giving the colors and images an aesthetic that represents the lifestyles of today’s paint buyer.
The 2021 Colors of the Year
All 12 colors are available at Lowe’s and independent retailers nationwide.
Color names and shades vary slightly at each retailer.
Design tip: Soft, grayish blues can act as neutrals, making them easy colors to design around
Design tip: Yellow hues feel cheerful and help elevate your mood.
Design tip: This versatility of the shade allows it to read warm or cool, providing flexibility to adapt to your décor.
Design tip: Gold accents elevate organic, earthy colors.
Design tip: Consider this playful hue in a satin sheen for added moisture resistance in spaces like bathrooms and mudrooms
Design tip: Black and white decor compliments colorful walls.
Design tip: Wainscoting lends architectural charm to spaces with luxurious color.
Design tip: Medium-toned wood accents, paired with soft cream walls, create a down-to-earth space.
Design tip: Bold architectural features take center stage against gentle gray walls.
Design tip: Carry color onto ceilings to give small rooms a larger appearance.
Design tip: Living plants add freshness and vitality to neutral spaces.
Design tip: Neutral furnishings add sophistication to vibrant spaces.
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