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April 9, 2012
By: KERRY PIANOFORTE
Editor, Coatings World
Valspar Paint has introduced a new color assurance program called, “Love Your Color Guarantee.” Through this program, Valspar Paint said it wants to help people connect to the power in color and select the color that is right for them. From now until October 8, 2012, Valspar is offering a complimentary replacement color to anyone not happy with a first color choice. The Love Your Color Guarantee applies to purchases of Valspar Signature Colors interior paint at Lowe’s, and will be issued through a rebate for up to two gallons of a replacement Valspar paint color. “Choosing the right paint color can be an emotional journey for many people, and Valspar is continuing to offer new ways to make that experience easier,” said Paula Shikany, director of marketing, Valspar. “With the Love Your Color Guarantee, we hope to take some of the apprehension out of the color selection process and give consumers the peace of mind they need to find a color they will love.” To introduce the Love Your Color Guarantee program, Valspar is launching a multi-platform, integrated marketing campaign. New television spots premiered on April 11 and will be supported by advertisements featured in national print home, lifestyle and entertainment publications including House Beautiful, in addition to daily print newspapers including USA Today. Digital and banner advertisements, as well as signage in Lowe’s stores nationwide, are being implemented to help spread the word about the new program. Valspar is also engaging consumers directly via social media with a Love Your Color Guarantee sweepstakes on the Valspar Paint Facebook page, www.Facebook.com/ValsparPaint.
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