Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
With XFine, the challenge and the innovative solution involve the arrangement of novel aluminum flakes in the surface of the finish.
September 6, 2011
By: KERRY PIANOFORTE
Editor, Coatings World
BASF Coatings has been honored with a design award for XFine, its automotive color innovation. The German Design Council selected the paint manufacturer as a winner of the 2011 Automotive Brand Contest, the first international brand and design competition for the automotive industry. “Being selected as a winner of the Automotive Brand Contest for this intensive metallic special effect paint underscores that our design and technology competence is highly valued and that XFine has helped us to attract a great deal of interest,” said BASF color designer Mark Gutjahr. “As a coatings manufacturer, we are highly honored to receive the award. After all, nearly all the other prize winners are our customers, the automakers.” XFine has also been nominated for the 2012 German Design Award, one of Germany’s most prestigious design awards, sponsored by the German Ministry of Economics and Technology (BMWi). With XFine, the challenge and the innovative solution involve the arrangement of novel aluminum flakes in the surface of the finish. The particles, which are not aligned at all in the liquid coating, must be perfectly positioned after the coating has been applied. BASF Coatings has succeeded in inserting physical and chemical structures that support the alignment of the aluminum particles during drying. This promotes the even distribution of the aluminum flakes, bringing about the mirror effect of the coating. This mirror effect creates powerful contrasts. The color appears particularly bright on the edges of the car body, while it has a very dark effect when viewed from the side. This flip effect between bright and dark highlights the contours of the car body. With XFine, a stronger metallic effect has been achieved for OEM waterborne basecoats without posing highly specialized requirements for the coating process. The winners of the Automotive Brand Contest will receive their awards at the 2011 IAA as part of the Automotive Designers’ Night in Frankfurt. The independent jury of experts is made up of representatives from universities, design agencies, automotive journalists, as well as a member of the German Design Council.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
