Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
October 5, 2012
By: Kerry Pianoforte
Editor, Coatings World
The mature European automotive paint additives market is being driven mainly by new technology and product innovation. Sizeable R&D investments are aimed at developing competitively priced, high performance additives that meet legislative requirements. New analysis from Frost & Sullivan, Strategic Analysis of the European Automotive Paint Additives Market, finds that the market earned revenues of €104.2 million in 2011 and estimates this to reach €159.8 million in 2017. Rheology modifiers, surfactants, foam-control agents, driers and catalysts and preservatives are the product segments covered in the research. Limits on volatile organic chemicals (VOC) content and Registration, Evaluation, Authorisation and Restriction of Chemical substances (REACH) have provided opportunities for innovation and ushered new technology trends in the additives industry. Such trends have resulted in the development of novel products like zero-VOC additives, multifunctional additives and self-healing additives. “The implementation of laws and regulations on VOC limits has triggered the shift from solvent-based to water-based coatings, promoting market prospects,” noted Frost & Sullivan research analyst Elamuhil Pari. “Although water-based coatings are generally low in VOC, they require a greater quantity of additives to achieve the properties of good quality paint, thereby boosting the demand for additives.” Amidst overall optimism, pricing pressures remain an area of concern. Paints account for only 2-3 per cent of the total investments in automotive manufacture. Car manufacturers are, consequently, willing to pay only a very low price for automotive paints. “Paint manufacturers are under constant pressure to reduce their prices,” explained Pari. “This pressure, in turn, is passed onto additive manufacturers, as additives are added only in very small quantities, resulting in low revenue generation.” Vendors are expected to sell additives along with resins, pigments and topcoats as an integrated package to facilitate paint chemistry for automobile OEMs. Innovative products that offer a balance between quality, cost, optimal usage and environment-friendliness are also anticipated to increase the chances of price rise in this market. “Paint additive manufacturers have to innovate and adapt quickly to changing technologies like nano-technology and smart-coating formulations to stay ahead of the competition,” concluded Pari. Strategic Analysis of the European Automotive Paint Additives Market is part of the Chemicals & Materials Growth Partnership Service program, which also includes research in the following markets: Strategic Analysis of European Automotive Lubricants Additives Market. All research included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !
