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February 20, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
Michelman, a global developer and manufacturer of water-based coatings, surface additives and polymers will be featuring a variety of innovative new solutions at their completely redesigned booth at the European Coatings Show 2015. Exhibiting in Hall 1, Booth 330, with Ecronova polymers fully integrated into its exhibit, Michelman will showcase its capabilities and product development prowess with new water-based surface modifier and binder solutions that enhance the barrier and functional properties of metal, wood and mineral substrate coatings. Metal coating formulators will be introduced to the exciting new family of ProHere™ water-based resinous binders that are suitable for a wide range of processing conditions and metallic substrates, and are used to enhance corrosion and chemical resistance, mechanical strength and adhesion. Michelman’s ProHere L-range water-based lubricants and surface modifiers improve lubricity, slip and torque/tension control, while adding anti-mar and anti-scratch properties. They can also be used to improve surface optics including matting and brilliance. Wood coating formulators will find enhanced low and no-VOC additive and binder resin solutions that improve scratch and mar resistance, water resistance, anti-block properties and gloss. New binder resins will be featured that exhibit excellent aesthetic properties, strong mechanical properties and that show superb adhesion to most substrates. For formulators of coatings and sealers for construction and floor applications, Michelman will be highlighting additive and polymer solutions that produce outstanding water and stain resistance, water beading, improved chemical and abrasion resistance, and adhesive strength. A variety of Ecrylic™ brand polymers will be featured at the show that are ideal for cement mortar, and self-leveling flooring and sealing systems. In the graphic arts sector of the market, Michelman will be featuring additives for inks and OPVs that give customers better slip control, rub and abrasion resistance, while producing high gloss results. Michelman has evolved into a proactive, forward thinking company, able to anticipate customer and industry challenges and needs, and deliver innovative and optimal solutions anywhere in the world, quickly and efficiently. The company’s new brand identity, which will be formally introduced to the European market at the show, better reflects its leadership position in the coatings, industrial manufacturing, and printing & packaging market sectors it currently serves. The clean new brand mark symbolizes Michelman’s evolution, and acts as a signal to customers of Michelman’s commitment to forward-looking, agile solution development.
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