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May 27, 2015
By: Catherine Diamon
Axalta Coating Systems, a global supplier of liquid and powder coatings, has a new post on its color blog titled Are You Ready to Fall in Love with Red Again? that discusses the growing popularity of red cars. In fact, it could be a renewed love affair. The post, written by Axalta Color Marketing Manager, Nancy Lockhart, digs into data from Axalta’s Global Automotive Color Popularity Report, which has annually tracked regional automotive color preferences since 1953. It is the most comprehensive in the industry. “For four years in a row, white has been the most popular color on vehicles worldwide,” Lockhart explained. “That is true in North America as well, but we did see a surge in the popularity of red last year. It is exciting to see this interest in a vibrant, bold color like red.” In addition to red becoming more popular with buyers, Radiant Red happens to be Axalta’s Automotive Color of the Year for 2015.
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